| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Consumer Behavıor | ISL 108 | 2 | 3 + 0 | 3 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Zorunlu |
| Dersin Koordinatörü | Doç.Dr. YUSUF ARSLAN |
| Dersi Verenler | Doç.Dr. YUSUF ARSLAN, |
| Dersin Yardımcıları | Research Assistant Merve TÜRKMEN |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | Emphasizing the role of consumer behavior in developing and implementation marketing strategies. In this context, the aim of this lesson is to investigate the factors and how these factors affected consumer behavior and students their rights as a consumer buying experiences to teach ways to protect their right to encounter a problem. |
| Dersin İçeriği | In this course, the definition of consumer behavior, the importance of consumer behavior in marketing, consumer behavior characteristics, by considering various factors that influence consumer behavior, buying decision process, the post-purchase behavior and consumer protection will be taught. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Defines the concept of consumer and consumer behavior | Lecture, Question-Answer, Discussion, | Testing, |
| 2 | Knows the importance of consumer behavior in terms of marketing science | Lecture, Question-Answer, Discussion, | Testing, |
| 3 | Knows the impact of psychological factors on consumer behavior | Lecture, Question-Answer, Discussion, | Testing, |
| 4 | Knows the impact of socio-cultural factors on consumer behavior | Lecture, Question-Answer, Discussion, | Testing, |
| 5 | Comments in terms of consumers and businesses the spread of innovations | Lecture, Question-Answer, Discussion, | Testing, |
| 6 | Knows that consumers´ buying decision process | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 7 | Correlates with post-purchase behavior of consumers in marketing practices | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 8 | Knows the legal means of protecting consumer rights and consumer rights | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | The Concept and Characteristics of Consumer Behavior | |
| 2 | The Importance of Consumer Behavior in Marketing | |
| 3 | Consumer Perception | |
| 4 | Learning and Memory | |
| 5 | Motivation and Involvement | |
| 6 | Attitudes and Emotions | |
| 7 | Personality and Individuality | |
| 8 | Values and Life Style | |
| 9 | Midterm Exam | |
| 10 | Reference Groups and Family | |
| 11 | Personal Influence and Diffusion of Innovations | |
| 12 | Structure of Consumer Decision Making Process | |
| 13 | Purchase, and Post-Purchase Behaviors | |
| 14 | Consumer Protection |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Our students will have fundamental knowledge in business administration. | ||||||
| 2 | Our students will be able to work in teams, and share information with team members in tasks of business administration | ||||||
| 3 | Our students will identify and analyse problems to offer solutions in tasks of business administration. | ||||||
| 4 | Our students will participate in projects about business administration process and tasks. | ||||||
| 5 | Our students will accept responsibility in order to conclude tasks of business administration. | ||||||
| 6 | Our students will define ethical problems in work environment and generate solutions. | ||||||
| 7 | Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. | ||||||
| 8 | Our students can transfer their knowledge and suggestions by written and verbal communication skills. | ||||||
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ödev | 100 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 15 | 15 |
| Quiz | 2 | 5 | 10 |
| Assignment | 1 | 8 | 8 |
| Final examination | 1 | 15 | 15 |
| Toplam İş Yükü | 128 | ||
| Toplam İş Yükü / 25 (Saat) | 5,12 | ||
| Dersin AKTS Kredisi | 5 | ||